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Our store hours are Mon-Sat 11-6pm & Sun 12-6pm. For bridal clients we highly recommend an appointment. Please use our chat box or call 212-625-3004 to schedule. NYC's top destination jewelry store for innovative designs; bespoke custom wedding and engagement rings.

Diamond Engagement Rings

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Sapphire Rings

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Everyday Sparkle

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Wedding Rings

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Customer Reviews

“We loved being able to speak to Soho Gem, look at the various styles, then customize a ring to make it the perfect engagement ring-exactly what we wanted”

- Ashley and Andrew

"Our experience at Soho Gem has been unbelievably positive. From the moment we entered, we were greeted with friendliness and great hospitality"

- Lauren and Mitch

"When we first walked in, Winona was super sweet and friendly. She understood my vision entirely and brought us great diamonds. From then on she worked with Adam and made us super excited about the process"

- Melissa and Adam

“We loved being able to speak to Soho Gem, look at the various styles, then customize a ring to make it the perfect engagement ring-exactly what we wanted”

- Ashley and Andrew

"The selection and customer service set Soho Gem apart from all the other shops we visited."

- Colm and Amie

"The Soho Gem team was fantastic throughout the process and we are so thrilled with the results!"

- Mitch and Shona

"We just walked past the shop, stepped inside, and have been recommending Soho Gem to our friends ever since."

- Jon and Sylvia

"Winona came highly recommended - she selected the perfect stones for me. Everything was seamless."

- Taylor and Connor

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