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As an award recipient of the World Gold Council Gold Trends Competition, John Apel is widely recognized in the jewelry industry for exploring the relationship between art and nature. He crafts exquisite diamond and colored stone collections in platinum and 18K gold frequently using leaf and flower motifs. He is fond of tulips and pansies, and often incorporates delicate floral, sea, and celestial designs in his jewelry. In John's words, he strives to “create pieces that enhance a woman's beauty, but never overpower it”.