Irina Ferry - Fashion

Having launched Soho Gem in 1998, Irina has been selling to her customers for over 10 years, giving her a unique advantage of knowing first hand what her customers want, seeing not only the fashion trends, but those unique designs that really stand the test of time.

Irina has created two very different collections because she believes women are multifaceted and express themselves through their inner spirit. “I believe the jewelry a woman wears reflects her personality. She can accessorize with a contemporary piece that brings out her bold spirit or wear a delicate piece that shows her graceful side.”