About Soho Gem
Established in 1998, Soho Gem's first fine jewelry boutique opened its doors in
SoHo, the trendy shopping Mecca of Manhattan. With a unique selection of delicate, feminine designs and colorful,
dramatic creations success was instant. One year later, a second store opened on Madison Avenue, a street renowned
for its luxury shopping. The next natural step was to launch this beautiful on-line shop in 2007, long awaited by
devoted customers from all over the country.
The duo behind Soho Gem are sisters Maria Benavides and Irina Ferry. Descending from a
heritage in antiques and fine jewelry they have an innate feel for art and a passion for beauty. With contrasting
backgrounds; Irina, an actress and designer, and Maria, a marketing executive, joined forces to carry on the family
tradition. Complementing each other, the synergy of their talents and business finesse has made Soho Gem an established
landmark in New York's fine jewelry arena.
Soho Gem has carved out a niche in the bridal market by offering spectacular engagement rings and delicate
wedding bands to the most sophisticated and savvy brides. With extensive diamond expertise, Irina personally guides
clients through the process of diamond selection and custom design during private appointments at the SoHo location.
Customers can choose from a selection of settings designed in-house or by top designers such as John Apel, Ritani
With unparalleled customer care, the knowledgeable staff at Soho Gem
provides a relaxed and friendly atmosphere where patrons feel welcome and appreciated. The sisters take great pride
in maintaining the trust and feel of a small family business. "We love our profession and that comes across to our
customers. Integrity and dependability are the basis of our business, and that creates customer loyalty",
In today's fast paced, fashion driven market, Soho Gem has a well-deserved reputation of a
visionary that discovers and promotes trend setting, world-class designers from around the world. "We are always
searching for something creative and unusual, or the next "big hit". We try to maintain a combination of timeless
classics and fashion forward trends." says Irina.
Ultimately, what sets Soho Gem apart from the classic
jewelry giants is our ability to 'sense' fashion trends and offer jewelry designs that are both exciting and
affordable. It is not only chic Manhattan socialites or A-list celebrities, from Sarah J. Parker to Giselle
Bundchen that shop here, but any woman that appreciates stylish, feminine jewelry which she can buy for herself!