It's springtime and our sale is perfectly timed with the lovely warm weather we've been having. March 13th our sale begins, and ends March 29th. Our customers can buy online right here on SohoGem.com, or stop by our store at 367 West Broadway to browse our full selection of jewelry on sale.

This Amethyst ring bezel set in rose gold with white diamonds is a one-of-a-kind jewel by designer Irina Ferry. It's super smooth and comfortable to wear, with an amethyst of the deepest, most luscious violet.

This Armenta designer ring is one sale, too! A large pear-shaped moonstone adorns the center, and the band is a mixture of oxidized sterling silver and 18k yellow gold. Armenta is one of our favorite designers, with her rustic, old-world aesthetic.

Here is another sale jewel-- ruby earrings with micropave white diamond halos. 30% off at Soho Gem!

In other news, we also have some fab new jewels in stock for the month of March, including this brand new one-of-a-kind natural sapphire earring by in-house designer, Irina Ferry

Sarah, our in-house GIA certified gemologist (boy that's a long title!) volunteered her ear to pose with these lovely jewels. Bezel set in yellow gold, these are modern and poppy, with the added timeless value of natural sapphire gemstones. These would be a great gift for a fashion forward thinker, or someone who prefers a more unique style.

Here is the other earring to this set. These are great asymmetrical statement pieces, and only available at Soho Gem!

These Royal Blue Sapphire Drop Earrings with micropave white diamond halos and lever back clasps and are new, too. You simply can't go wrong with sapphires. These are perfect for sophisticated formal wear, or for a naturally sophisticated and formal woman.

Finally one of our favorite new items-- rare heart-cut champagne diamond earrings set in rose gold with micropave white diamond halos. These are absolutely adorable jewels, pretty and feminine. They would make an incredible gift for a lucky girl!