Soho Gem Fine Jewelry's focus is on presenting our customers with the best bridal jewelry options in New York City-- jewels of the utmost quality and highest investment value, providing a selection of unique designer jewelry, one-of-a-kind engagement rings, wedding bands, bridal earrings, necklaces, bracelets and more. We specialize in hand made micro pave or three stone settings and can always create a custom setting to fit the diamond of your choice.  

Our jewelry professionals and in-house GIA certified Gemologist are here to help you select the best jewels for your entire bridal journey, from engagement to wedding day. Everything you need to embark on your bridal journey is right here in our store at Soho. We like to keep things streamlined, with our own jewelry designer in-house as well. We often create custom engagement rings for our customers, helping you pinpoint exactly which aspects of an engagement setting and stone that you love, and which design will work best with your lifestyle.

What type of metal? To Micropave or not to micropave? White diamond center stone, Emerald, Ruby, Sapphire? Do you need a low setting for an active workday? We'll create the CAD drawings for you, help you select the perfect stone, and provide you with the finished, one-of-a-kind piece.

We have wedding bands to pairing for your ring as well.

Soho Gem Bridal Boutique has been featured in New York Magazine, The Knot, Brides Magazine, Green Wedding Shoes, and many other blogs and publications. We constantly get calls from magazines and blogs, asking for advice or pieces from our bridal collection to feature (see above, in New York Weddings, and below in BRIDES).

Providing the best customer service and customer experience is our highest priority, and we strive to care for our customers' needs, from their proposal to wedding day and beyond.

When you purchase an engagement ring and stone from us, we have so much confidence in the timeless quality of our stones, that should you decide to upgrade your stone in the future, we will buy the original stone back for the original price. No other jewelry stores carry this guarantee!

We are also happy to clean your jewels once you have bought them from us. Stop by the store next time you are in SoHo, and we will clean them to a brilliant shine (for your next job interview, date night,  or for your wedding day!).

Custom Engagement rings are another of our specialties. Customers come in all the time, searching for that perfect ring design and stone-- and sometimes the solution we recommend is to take your favorite elements from different designs, and put them into one unique creation! We will guide you through every step of the process, from original conception to CAD drawing and finally the execution, as well as any revisions along the way.

We are so proud of our custom work! Here are some testimonials:

Still love [Soho Gem]. Bought a beautiful necklace here, purchase sparked by the fact they sent me a birthday gift card. I'm all for little things like that to breed customer loyalty. Pretty smart too in my opinion, because next time I know I want a great piece of jewelery or someone wants to buy me something, hands down I'll be here. Also love that they are more than happy to email you pictures of pieces you liked. - Megan Z.

I have been buying from soho gem for many years and always happy with my purchase. I've sent coworkers and friends and always always people praise the gorgeous and unique selection. The service is exceptional and the prices are resonable. I never feel like I'm getting talked into anything. It's relaxed, personal and professional. Love my rings, especially my engagement ring. - Misha H.

I love this place. They carry a variety of designers work. The pieces are gorgeous & unique. They have a wide range of prices for every budget. If you ask nicely they will work with you on price. Every year on your birthday they are nice enough to send you a gift card to entice you to visit them again. The women that work there know how to cultivate their clients & a sale. More importantly, if something happens to your piece they stand behind it & will get it fixed for you. You can also stop by for steam cleanings. Highly recommend & will shop here for life! Shout out to Marina who is my favorite sales person there. - M.K.

Find more testimonials on Google+ or Yelp!

Bridal Jewelry is the crowning accessory for your wedding day, and Soho Gem is happy to provide the best.

Gorgeous chandelier Sapphire Earrings can be the perfect "something blue," or you could go with a simple lilac sapphire necklace.

We have something for the elegant New York bride, or the colorful international elopement. Destination wedding? Select the perfect gems for your exotic setting!

Rose gold jewelry is hot right now for engagement rings and jewels. Its lovely soft color accentuates the warmth of her skin tone, adding a romantic, soft sparkle to her bridal look.