Your Bridal Journey Starts Here
Visit our SoHo Bridal Boutique to explore custom diamond and sapphire engagement rings designed and handcrafted in NYC.
Guided by our experienced bridal specialists and in-house GIA Graduate Gemologist, we source and hand-select natural diamonds, lab-grown diamonds, and rare natural sapphires to create a ring that's uniquely yours.
Bridal appointments are highly recommended for a personalized consultation. Schedule via our chat box or call 212-625-3004 and visit our Appointment Page for more info.
Diamond Engagement Rings
Designed to celebrate your story, from timeless solitaires to one-of-a-kind rings featuring natural, lab-grown, and fancy color diamonds.
Sapphire Engagement Rings
Sourcing nature's rarest colors in natural sapphires, including unheated gemstones.
Wedding Bands
Crafted to symbolize a lifetime together, our bridal specialists will help you find the perfect band to complement your engagement ring, with styles for women and men in platinum, yellow, white, and rose gold.
Luxury Fashion
Featuring our signature Floating Diamond Collection alongside fine jewelry in diamonds and vibrant natural gemstones.
Illuminate
Our exclusive Lab-grown Diamond Collection, handcrafted in NYC in bold modern designs for effortless everyday style.
Everyday Sparkle
From birthstone jewelry to classic diamond essentials, discover the perfect pieces for everyday wear.
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Our experience at Soho Gem has been unbelievably positive. From the moment we entered, we were greeted with friendliness and great hospitality
- Lauren and Mitch
When we first walked in, Winona was super sweet and friendly. She understood my vision entirely and brought us great diamonds. From then on she worked with Adam and made us super excited about the process
- Melissa and Adam
We loved being able to speak to Soho Gem, look at the various styles, then customize a ring to make it the perfect engagement ring-exactly what we wanted
- Ashley and Andrew
The selection and customer service set Soho Gem apart from all the other shops we visited.
- Colm and Amie
The Soho Gem team was fantastic throughout the process and we are so thrilled with the results!
- Mitch and Shona
We just walked past the shop, stepped inside, and have been recommending Soho Gem to our friends ever since.
- Jon and Sylvia
Winona came highly recommended - she selected the perfect stones for me. Everything was seamless.
- Taylor and Connor


