Customer Experience

  • Transparency
  • Professionalism
  • Honesty
  • Quality
  • Kindness


With the world’s knowledge and every service one can imagine available at the click of a mouse or a swipe on a smartphone, one would think that the search for the perfect jeweler would be simple.

Quite the contrary.  It’s more challenging than ever. 

A family owned and operated New York City Institution for almost a quarter of a century, Soho Gem has built a reputation of creating the highest quality handmade fine jewelry while providing the ultimate guest experience.  When you walk into Soho Gem, you’re welcomed by caring professionals - eager to get to know you and your individual needs.  Our team members are a close-knit ‘family’ and have worked with thousands of clients over many years.  As designers and gemologists, our expansive knowledge in gemology, jewelry manufacture and construction, estate and antique jewelry, and assessing items for repair and restoration ensures a high level of professional care.  As family, we appreciate every client and the importance of every piece we are entrusted with - from a tiny repair on a small heirloom to a custom-made world class ring.  We take time to listen to your jewelry needs.  We relish the chance to answer the many (or few) questions you may have.  We welcome you the way we would like to be welcomed - with clarity, honesty, kindness, and respect. We deliver with transparency, quality and integrity.